What is Six Sigma?
Six Sigma is a quality program that, when all
is said and done, improves your customers’ experience, lowers your costs, and
builds better leaders. – Jack Welch1
Definition
Developed by Motorola, Six Sigma
became popular when it was successfully adopted by GE in 1995. Jack Welch’s definition is profound, because
even though he uses the unexciting term “program,” he juxtaposes that term next
to benefits that differentiate Six Sigma from ordinary, run-of-the-mill
programs. Furthermore, he rightfully
refrains from calling Six Sigma a strategy.
Indeed, a strategy can be defined as a “set of rules the firm follows to
be able to deliver on its mission and should be geared to maximizing returns to
shareholders.”2 Strategies are typically unique, and difficult to
copy. Six Sigma, on the other hand, is
easily replicated. Six Sigma belongs in
the realm of “Operational Excellence.”
In an increasingly competitive business landscape (some have even called
it hyper-competitive3), Operational Excellence plays more and more
of a “permission to play” role, rather than an opportunity for differentiation.
Indeed, “the process of competition forces firms to offer a line of
high-quality, low-priced goods that eventually make high quality and lower
prices a necessity for survival.”3
Six Sigma is ideally suited to help firms meet that end.
So, what is my definition of Six
Sigma? Six Sigma is a problem solving methodology that rigorously aims to
identify problems, and to solve them, once and for all, in a way that delights your
customer. Delighting the customer enables Deming’s chain reaction to unfold and
results in increased profitability for the firm.
Six Sigma and Culture
We’ve
already mentioned that the concept is easily copied; however, Six Sigma has the
uncanny tendency to take on the attributes of the culture in which it is
deployed. As such, it is critical to
identify areas where a firm’s culture and Six Sigma may appear to be in
conflict, and to address these from the get-go.
In a culture that values creativity and individuality, the structure
that Six Sigma brings, if not properly framed, could lead to an ultimate
failure of the methodology. But it does
not have to be that way… 3M is often
considered as one of the world’s most innovative company, and it has
successfully been developing and leveraging its Lean Six Sigma capabilities since
its initial deployment in 2001. “Today, Lean Six Sigma is
routinely used in 3M globally as a natural part of the way we do business. We
use the tools and methodologies to systematically respond to customer needs,
launch new products through perpetual innovation, streamline our manufacturing
and supply chain processes, create speed and eliminate waste, drive overall
operational excellence, and help enhance our financial performance and yours.”4
On the other hand, when a firm’s culture is
founded on Deming’s philosophy, it is driven by a “constancy of purpose towards
continuous improvement,”5 and Six Sigma finds itself in an
environment where it can thrive. The
main point here is that it is dangerous to ignore the cultural element in a Six
Sigma deployment. A firm’s culture can
and must be deliberately created to enable the stakeholders’ vision.
References
1.
J. Welch, “Winning,”
HarperCollins Books, 1st Ed., 2005
2.
M.C. Scott, “Value Drivers,”
Wiley, 1998
3.
R.A. D’Aveni, “Hypercompetitive
Rivalries,” Free Press, 1995
4.
3M Lean Six Sigma, “Building
Value for Our Customers,” 3M Center, 2007
5.
W.E. Deming, “Out of the Crisis,”
MIT Center for Advanced Engineering Study, 1982
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